Here It Goes Again

"Here It Goes Again"
Single by OK Go
from the album Oh No
B-side"The Lovecats"
ReleasedSeptember 4, 2006 (2006-09-04)
StudioGula Studion (Malmö, Sweden)
GenrePower pop[1]
Length3:00
Label
Songwriter(s)Damian Kulash
Producer(s)Tore Johansson
OK Go singles chronology
"Invincible"
(2006)
"Here It Goes Again"
(2006)
"WTF?"
(2009)

"Here It Goes Again" is a song by American rock band OK Go, the fifth single released from their second studio album, Oh No (2005). It was the band's only single to chart on the US Billboard Hot 100 until "I Won't Let You Down" in November 2014 and peaked at number 36 on the UK Singles Chart, giving the band their second UK top-40 hit. The music video, featuring the band dancing on treadmills, became a staple on YouTube, at one time being one of their most-watched videos, with over 65 million views.

The single's B-side, "The Lovecats", is a cover of the song by the Cure and was previously included on the band's Do What You Want EP and the single "A Million Ways". An alternate version was nicknamed "UK Surf".

  1. ^ Cairns, Dan (February 1, 2009). "Power pop: Encyclopedia of Modern Music". The Sunday Times. Archived from the original on June 15, 2011.