Heroin chic is a style popularized in early-1990s fashion and characterized by pale skin, dark circles underneath the eyes, emaciated features, androgyny and stringy hair—all traits associated with abuse of heroin or other drugs. American supermodel Gia Carangi is remembered for being the originator of the trend.[1] Heroin chic was partly a reaction against the healthy and vibrant look of leading 1980s models such as Cindy Crawford, Elle Macpherson, and Claudia Schiffer. A 1996 article in the Los Angeles Times stated that the fashion industry had "a nihilistic vision of beauty" that was reflective of drug addiction.[2]
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