Hip (song)

"Hip"
Single by Mamamoo
from the album Reality in Black
LanguageKorean
ReleasedNovember 14, 2019
StudioRBW Studio
Genre
Length3:15
LabelRBW
Songwriter(s)
  • Kim Do-hoon
  • Park Woo-sang
  • Hwasa
Mamamoo singles chronology
"Gogobebe"
(2019)
"Hip"
(2019)
"Dingga"
(2020)
Music video
"Hip" on YouTube

"Hip" (stylized in all caps) is a song by South Korean girl group Mamamoo. It was released on November 14, 2019, as the lead single from the group's third studio album, Reality in Black. A dance-pop song with a retro feel, "Hip" was written and produced by Kim Do-hoon, Park Woo-sang, and Hwasa.

The single was met with positive reception upon release and became a commercial success, peaking within the top ten in South Korea and becoming the group's first number-one hit on the Billboard World Digital Song Sales chart. In November 2020, the song was certified platinum by the Korea Music & Content Association (KMCA) for surpassing 100 million streams, making it their second song to achieve the feat.