 | This Marketing needs additional citations for verification. (December 2015) |
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| Industry | Marketing, Digital Media |
|---|---|
| Founded | 1997 |
| Headquarters | Los Angeles, California |
| Products | AudienceView |
| Owner | Connexity |
Number of employees | 250 |
| Website | http://www.hitwise.com |
Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices.
The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share.
In 2006 Hitwise was valued at £180m[1] and was subsequently acquired by Experian for $240m on 19 April 2007.[2]
In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined deal worth $47 Million on 14 December 2015.
- ^ Harrington, Ben (2006). "Hitwise eyes up £180m sale". Hitwise value. London: Telegraph. Archived from the original on 14 December 2006. Retrieved 11 December 2006.
- ^ "Experian Acquires Hitwise". Hitwise Acquisition. Hitwise. 2007. Archived from the original on 22 April 2007. Retrieved 15 May 2007.