Holeproof Hosiery was a Milwaukee, Wisconsin textile firm that was founded in 1901. The business was built primarily through earnings which were left to aggregate in the company. Its advertising expenses exceeded $500,000 after 1901, making it a brand name recognized worldwide. The business produced men's and women's hosiery, underwear, lingerie, and men's pajamas.[1] From 1916 - 1925 Holeproof Hosiery sales increased from $2,037,000 to $9,220,000.[2] Net sales totaled $24,435,342 in 1954.[1]
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