Holley Performance Products

Holley Performance Products
Company typePublic company
HLLY
IndustryAutomotive aftermarket
FoundedBradford, Pennsylvania, in 1896
FoundersGeorge Holley and Earl Holley
Headquarters,
Key people
Matt Stevenson (President and CEO)
BrandsACCEL, ADS Racing Shocks, AEM, AEM EV, Amp'd, Anvil Off-Road, APR, B&M, Baer Brakes, Brawler, Bright Earth, Brothers Trucks, Carrol Shelby Wheels, CataClean, Classic Instruments, Demon, Detroit Speed, DiabloSport, Dinan, Drake Muscle Cars, Earl's, Edge, Fender Gripper, Flowmaster, Flowmonster, Flowtech Exhaust, Frostbite Cooling, GearFX Driveline, Halibrand, HANS, Hays, Hilborn, HK Wheels, Holley Classic Trucks, Holley EFI, Holley iNTECH, Holley RetroBright, Hooker, Hooker Blackheart, Hurst, Lakewood, Legendary Wheels, Mallory, Mr. Gasket, MSD, MSD Atomic, MSD Dynaforce, NOS, OG Innovations, ProConnect, Proforged, Pulsar, Quick Fuel Technology, Quick Time, Racepak, RaceQuip, Range Technology, REKUDO, REV Wheels, Rocket Racing Wheels, Scott Drake, Simpson Racing, Sniper, SPAL Fans, Speartech, Stilo, Street Fire, STS Turbo, Superchips, Weiand, White Box, XDR
ParentSentinel Capital Partners [1]
Websiteholley.com

Holley Performance Products is an automotive performance company based in Bowling Green, Kentucky. It was founded in 1896 in Bradford, Pennsylvania, by George Holley and Earl Holley. When the company was based in Michigan it was a major producer of carburetors for many Detroit-built automobiles.

Later they manufactured carburetors for both street and racing applications such as the Holley "Double Pumper" and "Dominator". Holley-style carburetors have powered every NASCAR Sprint Cup team and every NHRA Pro Stock champion until both series eventually switched to electronic fuel injection (EFI). NASCAR Sprint Cup engines still utilize a Holley throttle body and Holley EFI is the spec EFI system in NHRA Pro Stock. Holley's product range has expanded to include the aforementioned fuel injection systems, performance fuel pumps, intake manifolds, superchargers, nitrous oxide injection, performance plumbing parts, exhaust systems, engine dress–up products, ignition products, data-logging & display products, handheld programmers, bellhousings, and clutches for street performance, race, and marine applications. Among the company's owned divisions are brand names MSD Performance, Flowmaster, Hurst, Nitrous Oxide Systems (NOS), Weiand, Flowtech, Earl's Performance Plumbing, Hooker Headers, Demon Carburetion, Racepak, Superchips, Diablosport, Edge Products, Accel Ignition, Quick Time, Hays Clutches, Mr. Gasket, Lakewood, Mallory Ignition, B&M, APR and Dinan.