Honda Taiwan

Honda Taiwan Co., Ltd.
Company typeSubsidiary
Honda Taiwan
IndustryAutomotive
PredecessorJoint venture with Sanyang Motor
Founded8 February 2002; 22 years ago (2002-02-08)
HeadquartersZhongshan,
Taipei
,
Taiwan
Number of locations
2
Area served
Taiwan
BrandsHonda
ParentHonda Motor Co. Ltd.
Websitewww.honda-taiwan.com.tw
Honda Taiwan
Chinese台灣本田股份有限公司
Transcriptions
Standard Mandarin
Hanyu PinyinTáiwān Běntián Gǔfèn Yǒuxiàn Gōngsī
Hakka
RomanizationThòi-vân Pún-thièn Kú-fun Yû-han Kûng-sṳ̂
Southern Min
Hokkien POJTâi-oân Pún-tiân Kó͘-hūn Iú-hān Kong-si

Honda Taiwan Co., Ltd. (Chinese: 台灣本田股份有限公司), a wholly owned subsidiary of Honda Motor Co. Ltd., was established in February 2002 shortly after discontinuing their local partnership with Sanyang Motor.[1] It started productions and sales of CR-V in January 2003 then expanded to include the Accord (November 2003), Civic (2006), and Fit (2008). On November 11, 2008 Honda Taiwan celebrated assembling its 100,000th vehicle.[2] In 2009, Honda Taiwan employed 740 people.[3]

The factory of Honda Taiwan Motor Co., Ltd. in Pingtung City

Honda products for the Taiwanese market had been assembled and distributed by local motorcycle manufacturer Sanyang Industrial Co. for 41 years when the announcement was made. Taiwan was where the first overseas Honda automobiles were built, when the N600 and TN360 began assembly in 1969.[4][5] Honda moved to create its own subsidiary in order to "increase competitiveness" and to "reduce production costs."[6] The fact that Sanyang (under the SYM label) had become a successful motorcycle producer in its own right, often competing directly with Honda products, may also have had something to do with the decision.[6] In 2001, their last full year with Sanyang as a distributor, Honda held only a 1.5% market share in Taiwan. In 2007, Honda passed Ford Lio Ho to gain fourth place in the Taiwanese automobile market[7] and for the first six months of 2010, Honda's market share had gone up to 8.3% with the fourth place consolidated.[8]

  1. ^ "Honda to Begin Local Production in Taiwan" (Press release). Honda Motor Co., Ltd. 2002-07-10. Archived from the original on 2010-03-14. Retrieved 2010-03-29.
  2. ^ "生產中心" [Production Center]. Honda Taiwan Co. Ltd. Archived from the original on 2008-01-04. Retrieved 2010-12-13.
  3. ^ Honda Annual Report 2009: Corporate Information (PDF), Honda Motor Co. Ltd., p. 82, retrieved 2010-12-13
  4. ^ "SYM History". Sanyang Industrial Co. Ltd. Archived from the original on 2013-03-11. Retrieved 2010-12-13.
  5. ^ Honda Annual Report 2009, p. 85
  6. ^ a b Chen, Kevin (January 11, 2002). "Honda to sever ties with Sanyang". Taipei Times. p. 18. Retrieved 2010-12-13.
  7. ^ Liang, Quincy (April 6, 2010). "Global Automobile Market Shows Signs of Recovery in 2010". China Economic News Service (CENS). Archived from the original on July 24, 2011. Retrieved 2010-12-13. {{cite journal}}: Cite journal requires |journal= (help)
  8. ^ Liang, Quincy (September 8, 2010). "New-car Sales in Taiwan Up 3.8% YoY in Aug". China Economic News Service (CENS). Archived from the original on July 24, 2011. Retrieved 2010-12-13. {{cite journal}}: Cite journal requires |journal= (help)