Honey Monster Puffs

Honey Monster Puffs
Sugar Puffs packaging featuring the Honey Monster, the advertising face of the cereal
Product typeBreakfast cereal
OwnerBig Bear t/a Honey Monster Foods
CountryUnited Kingdom
Introduced1957; 67 years ago (1957)
Previous ownersQuaker Oats Company
Ambassador(s)Honey Monster

Honey Monster Puffs is a breakfast cereal manufactured in the United Kingdom from puffed wheat sweetened with sugar and honey, fortified with vitamins and iron. The cereal was originally sold as Sugar Puffs, but was re-branded in 2014. It was labelled as Honey Monster Sugar Puffs for a time. The cereal is known for its Honey Monster mascot, a large, hairy, yellow creature introduced in 1976.