Hooked on Phonics

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Hooked on Phonics

Trade name	Hooked & Company
Industry	Books, software, educational materials
Genre	Educational
Predecessor	Gateway Educational Products
Founded	1987
Headquarters	Danbury, Connecticut
Owner	Sandviks Inc.
Parent	Simon & Schuster[1]
Website	www.hookedonphonics.com

Hooked on Phonics is a commercial brand of educational materials, initially designed to teach reading through phonics. First marketed in 1987, the program uses systematic phonics and scaffolded stories to teach letter–sound correlations as part of children's literacy. Over time, the brand has expanded to include a wide variety of media, such as books, computer games, music, videos, and flashcards. The current primary target audience includes individuals, some schools, and homeschooling parents. The product gained significant recognition during the 1990s due to extensive television and radio advertising.