Horst Dassler | |
---|---|
Born | |
Died | 10 April 1987 | (aged 51)
Nationality | German |
Occupation | Entrepreneur |
Years active | 1960–1987 |
Known for | Adidas executive Founder of Arena |
Spouse | Monika |
Children | 2 |
Father | Adolf Dassler |
Relatives | Rudolf Dassler (uncle) |
Horst Dassler (12 March 1936 – 10 April 1987)[3]: 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations.[4] Horst himself was known as the father of sports sponsorship as a result of his separate business of managing rights for the world governing bodies of football and the Olympics.
Horst was also the nephew of Rudolf Dassler, founder of Puma.