Housewives' Choice

Housewive's Choice
GenreRecord requests
Running time9:00 am–9:55 am
Country of originUnited Kingdom
Language(s)English
Home stationBBC Light Programme
Hosted byVarious guest presenters each week
Created byNorman Collins
Original release4 January 1946 (1946-01-04)[1] –
29 September 1967 (1967-09-29)[2]
Opening theme"In Party Mood" by Jack Strachey

Housewives' Choice was a BBC Radio record request programme, broadcast every weekday morning between 1946 and 1967 on the BBC Light Programme.[3] It played a wide range of mostly popular music intended to appeal to housewives at home during the day. Like many other BBC radio shows in the era of very limited broadcasting competition, it achieved massive audiences, and is very closely identified with the time in the public mind.[4]

  1. ^ "Housewives' Choice". Radio Times. Vol. 90, no. 1170 (London ed.). BBC Publications. 1 March 1946. p. 9. Retrieved 27 January 2020.
  2. ^ "Housewives' Choice". Radio Times. Vol. 176, no. 2289 (London & South East ed.). BBC Publications. 21 September 1967. p. 27. Retrieved 27 January 2020.
  3. ^ Gifford, Denis (1985). The Golden Age of Radio. London: Batsford. pp. 121–122. ISBN 0-7134-4235-2.
  4. ^ Elrick, George. Housewives Choice (1991)