Hovis

Hovis Ltd
Company typeLimited company
IndustryFood
FoundedMacclesfield, Cheshire, United Kingdom (1886)
HeadquartersHigh Wycombe, Buckinghamshire
Key people
Jon Jenkins CEO
ProductsBread, flour
OwnerEndless LLP
Websitewww.hovis.co.uk

Hovis Ltd is a British company that produces flour, yeast and bread. Founded in Stoke-on-Trent, it began mass-production in Macclesfield in 1886.

Hovis became part of Rank Hovis McDougall (RHM) in 1962 after a succession of mergers. RHM, with its brands including Hovis and Mother's Pride, was acquired by Premier Foods in 2007. In April 2014 it became a limited company after Premier Foods sold a 51% stake in the business to The Gores Group to form a joint venture between the two companies.[1]

In November 2020, it was announced that both the Gores Group and Premier Foods had sold their stakes in the business to British-based private equity firm Endless LLP.[2][3]

Hovis specialises in high wheatgerm wholemeal flour, the bread being baked independently. It also produces the Nimble brand reduced-calorie bread.[4]

  1. ^ Brownsell, Alex (27 January 2014). "Premier Foods sells controlling stake in Hovis". Marketing Magazine. Retrieved 25 November 2014.
  2. ^ "Endless LLP acquires Hovis Ltd".
  3. ^ "Hovis sold to private equity firm". 6 November 2020.
  4. ^ "Nimble". Hovis. 2014. Retrieved 25 November 2014.