Howard Carter (businessman)

Howard Carter
NationalityBritish
OccupationFounder & Managing Director
Employerincognito
Known forInsect bite prevention expert

Howard Carter is a British inventor and businessman. He foundered Incognito in 2007. He is an expert in the field of insects and specifically as a mosquito bite prevention expert. After contracting two life-threatening diseases from mosquito bites, despite using a high-percentage DEET-based repellent, he was motivated to invent a totally natural, equally effective mosquito repellent, incognito anti-mosquito. This was, in part, because statistics were suggesting more mosquitoes were becoming resistant to synthetic repellents that contained controversial pesticides such as DDT and DEET.

Carter appeared on the UK show, Dragons’Den in 2009, to raise capital and publicity for his startup. In more recent years, Carter has frequently appeared in the media, speaking about mosquitoes and the spread of disease on BBC News. He acted as an advisor to the British and Brazilian governments in the run-up to the 2016 Rio Olympics. Meeting the Queen and other members of the royal family at Buckingham Palace in 2015 he accepted the Queen's Award for Sustainable Development on behalf of his company incognito®.[1] His company won the highest UK business award for a second time, in the coveted Sustainable Development category, in 2020.

  1. ^ "incognito last year he attended Windsor Castle and met with HRH King Charles III who has supported incognito since 2010 because of its ethical environmental values. «". Retrieved 2018-12-10.