 The Huawei P20 Pro in a "Twilight" color finish | |
| Developer | Huawei |
|---|---|
| Release date | From 2012 |
| Operating system | |
The Huawei Pura series (formerly the Ascend P series and P series) is a line of high-end and medium-range smartphones produced by Huawei, based on its proprietary HarmonyOS mobile operating system (Android-based prior to US sanctions and trade war in 2019). The P series was formerly marketed as part of Huawei's larger Ascend brand, and some models were called P smart.
Under the company's current[when?] hardware release cadence, Pura series phones are typically directed towards mainstream consumers as the company's flagship smartphones, refining and expanding upon technologies introduced in Mate series phablet devices (which are typically positioned towards early adopters). The Pura series has featured a strong emphasis on camera functionality; since 2016, and beginning with the Huawei P9, Huawei has been in a co-engineering partnership with the German optics manufacturer Leica.[2][3][4]
On April 15, 2024, Huawei rebranded its P series as the "Pura series", starting with the Pura 70.[5]
- ^ Benjamin. "Exclusive – There will be no "dual-frame" for Mate 70 global launch next month". HarmonyOSHub. Retrieved 23 October 2024.
- ^ Cutress, Ian. "Huawei Launches the P30 and P30 Pro: P is for Photography". Anandtech. Retrieved 2019-03-26.
- ^ "There is no such thing as a Leica phone". The Verge. Retrieved 13 November 2018.
- ^ "Huawei finally has a phone worthy of the Leica brand". Engadget. Retrieved 13 November 2018.
- ^ "Yu Chengdong announces: Huawei P Series upgraded to 'Huawei Pura'". IGeeKphone China. 2024-04-15. Retrieved 2024-04-15.