The hue-heat hypothesis is the hypothesis that an environment with warm colors (red, orange yellow hues) will feel warmer in terms of temperature and comfort, while an environment with cold colors (blue, green hues) will feel cooler.[1][2][3]
The idea is both investigated scientifically[4] and ingrained in popular culture in the terms warm and cold colors. [5]
^Ziat, Mounia; Balcer, Carrie Anne; Shirtz, Andrew; Rolison, Taylor (2016). "A Century Later, the Hue-Heat Hypothesis: Does Color Truly Affect Temperature Perception?". Haptics: Perception, Devices, Control, and Applications. Lecture Notes in Computer Science. Vol. 9774. pp. 273–280. doi:10.1007/978-3-319-42321-0_25. ISBN978-3-319-42320-3.
^"Hue Heat". Medium. 10 April 2022. Retrieved 15 May 2023.