Hynos is a Vietnamese toothpaste brand. The brand was originally sold in South Vietnam, Cambodia, Laos, Thailand, Singapore and Hong Kong,[1] and still exists today.[2] Hynos was known for its innovative advertising techniques, which included the use of billboards, film, and jingles.[3][4]
The brand is known for being featured in several billboards, the most prominent of which show an African man grinning widely with shiny white teeth (similar to the Darlie Toothpaste logo). A scene involving one of its factories in the 1987 film, Full Metal Jacket, where fighting between US Marines and the Viet Cong breaks out in the South Vietnamese city of Huế.
- ^ Clarity, James F. (1974-03-26). "Reporter's Notebook: Indochina War Appears Only Subway Stops Away". The New York Times. ISSN 0362-4331. Archived from the original on 2021-06-27. Retrieved 2021-06-27.
- ^ "VN cần học lại chiến lược phát triển của VNCH?". BBC News Tiếng Việt (in Vietnamese). Archived from the original on 2021-06-27. Retrieved 2021-06-27.
- ^ "Đại gia SG biến sản phẩm vô danh thành thứ không ai có thể chối từ". VietNamNet (in Vietnamese). VietNamNet. Archived from the original on 2021-06-27. Retrieved 2021-06-27.
- ^ "Thương hiệu vang bóng một thời: Kem đánh răng 'Anh Bảy Chà' Hynos". VietNam Finance (in Vietnamese). 2020-12-20. Archived from the original on 2021-06-27. Retrieved 2021-06-27.