I'm a PC

Sean Siler, a Microsoft employee featured in the ad campaign resembles John Hodgman's "PC" character in Apple's ads
An unidentified woman revealing herself as a PC user while underwater in a shark cage

"I'm a PC" (also known as Pride) is a television advertising campaign created for Microsoft by ad agency Crispin Porter + Bogusky (CPB). The series first began to appear in September, 2008.[1][2][3] The new series of commercials replace those that featured the pairing of Jerry Seinfeld and Bill Gates.

The $300 million advertising campaign was designed to challenge Apple's Get a Mac campaign, in which a Microsoft Windows PC is personified as an uninteresting office employee overly concerned with work, by showing everyday people to be PC users, thus breaking the perceived stereotype depicted in the Get a Mac commercials.[4]

  1. ^ Carlson, Nicholas (19 September 2008). "Microsoft's new "I'm a PC" commercials want you to "Think Different"". Valleywag. Archived from the original on 30 September 2008. Retrieved 2008-09-30.
  2. ^ Keizer, Gregg (18 September 2008). "Microsoft's 'I'm a PC' ad images made on Macs". Computerworld. Archived from the original on 23 September 2008.
  3. ^ "Microsoft ad campaign: I'm a PC, declared with pride". The Guardian. 19 September 2008. ISSN 0261-3077. Retrieved 7 August 2024.
  4. ^ Moses, Asher (25 September 2008). "New Microsoft ads made on a Mac". TheVine. Archived from the original on 21 July 2011.