I'm going to Disney World!

Super Bowl LIV MVP Patrick Mahomes in the parade at the Magic Kingdom the day after the game

"I'm going to Disney World!" and "I'm going to Disneyland!" are advertising slogans used in a series of television commercials by The Walt Disney Company that began airing in 1987.[1] Used to promote the company's theme park resorts in Florida and California, the commercials most often are broadcast following the Super Bowl and typically feature an NFL player (usually the Super Bowl MVP) shouting the phrase while celebrating the team's victory immediately after the championship game.[2] These commercials have also promoted champions from other sports, athletes setting records, and winners of non-sport competitions such as American Idol.

  1. ^ McClintock, John (February 4, 2008). "Dreams Come True as Super Bowl XLII MVP Eli Manning Proclaims, 'I'm Going to Disneyland!'" (Press release). Disney. Archived from the original on February 8, 2009. Retrieved December 25, 2017.
  2. ^ FitzGerald, Tom (February 3, 2008). "Super Bowl cameraman juggles to catch jingle". San Francisco Chronicle.