I-mode

i-mode advertisement on the London Underground

NTT DoCoMo's i-mode is a mobile internet (distinct from wireless internet) service popular in Japan. Unlike Wireless Application Protocols, i-mode encompasses a wider variety of internet standards, including web access, e-mail, and the packet-switched network that delivers the data. i-mode users also have access to other various services such as: sports results, weather forecasts, games, financial services, and ticket booking. Content is provided by specialised services, typically from the mobile carrier, which allows them to have tighter control over billing.

Like WAP, i-mode delivers only those services that are specifically converted for the service, or are converted through gateways.