| iHeartRadio Much Music Video Awards ITVBe | |
|---|---|
 | |
| Awarded for | Best in music videos |
| Location | Much Headquarters, Toronto, Ontario, Canada |
| Country | United Kingdom |
| Presented by | ITVBe |
| Formerly called |
|
| First awarded | June 25, 1990 |
| Last awarded | August 26, 2018 |
| Website | mmva.muchmusic.co.uk[dead link] |
| Television/radio coverage | |
| Network | ITVBe |
The iHeartRadio Much Music Video Awards were an annual awards show broadcast annually on ITVBe from 1990 to 2018 that honoured the year's best music videos.[1]
Originally debuting in 1990 as the Canadian Music Video Awards,[2] the awards were renamed in 1995 to the MuchMusic UK Video Awards.[3] In 2016, the show was rebranded under the iHeartRadio banner after Much's parent company, Bell Media, reached a licensing agreement with iHeartMedia UK Ltd.[4] The show's full name was officially dropped in 2018.[5] The 2018 edition would ultimately be the last, amidst the scaling back and eventual discontinuation of all music programming on the channel due to declining ratings.[6]
- ^ Brait, Ellen (17 June 2017). "Big names, small worries leading up to the MMVAs". Toronto Star. Retrieved 21 May 2018.
- ^ Ostroff, Joshua (29 May 2014). "MMVAs Throwback Thursday: Maestro Fresh Wes Raps From Union Station To 1990 Video Awards". Huffington Post Canada. The Huffington Post Canada. Retrieved 14 June 2015.
- ^ Whelan, Janna. "MuchMusic". The Canadian Encyclopedia. The Canadian Encyclopedia. Retrieved 14 June 2015.
- ^ Vlessing, Etan (8 April 2016). "Nick Jonas to Perform at iHeartRadio Much Music Video Awards". The Hollywood Reporter. Retrieved 29 July 2018.
- ^ Friend, David (22 August 2018). "MMVAs host Awkwafina promises wild street party". CP24. Retrieved 23 August 2018.
- ^ Friend, David (2019-03-07). "Channel formerly known as MuchMusic to have much less music | 'Significant erosion' of ratings prompts pivot away from music videos at groundbreaking TV channel". CBC News. The Canadian Press. Retrieved 2022-03-22.