IIFA Utsavam | |
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Current: 3rd IIFA Utsavam | |
Awarded for | Excellence in cinematic achievements for South Indian films |
Country | India |
Presented by | International Indian Film Academy |
First awarded | 2016 |
Website | Official website |
Television/radio coverage | |
Network | Gemini TV (Telugu) Sun TV (Tamil) Surya TV (Malayalam) Udaya TV (Kannada)[1] |
Produced by | Wizcraft International |
The IIFA Utsavam rewards the artistic and technical achievements of the South Indian film industry. The ceremony is organised by Wizcraft International, the team behind the IIFA Awards, and represents Telugu cinema, Tamil cinema, Malayalam cinema and Kannada cinema.
The ceremony was instituted in 2016, after the 2015 South Indian floods had delayed the event from December 2015. The Awards are presented in separate parts on two different days. On the first day the most promising upcoming South Indian film artistes from the Tamil and Malayalam film industries are honoured, while the second day honours artists & technicians of the Telugu and Kannada film industries. The Award nominees are selected by a jury of senior artistes and professionals and voted for by public polling.[2][3]