I Can't Believe It's Not Butter!

I Can't Believe It's Not Butter!
Product typeMargarine
OwnerFlora Food Group
CountryUnited States
Introduced1981; 43 years ago (1981)[1]
MarketsGlobal
Previous ownersUnilever
Websitewww.icantbelieveitsnotbutter.com

I Can't Believe It's Not Butter! is a brand of margarine,[2][3] produced by Flora Food Group[4] and marketed as a substitute for butter.[2]

  1. ^ Lazarus, George (June 1, 1981). "Filbert can't believe you won't like its new butter blend". Chicago Tribune. ("Filbert has moved into the Syracuse, Albany, and Pittsburgh markets with a one-pound blend called "I Can't Believe It's Not Butter."") (subscription required)
  2. ^ a b Calvani Terry. Antitrust Law Journal, 1989, "Advertising Regulation: The States v. FTC. "...a nationally distributed butter substitute, 'I Can't Believe It's Not Butter.'")
  3. ^ Cerklewski, F.L. Journal of Food Composition and Analysis, 2005, "Calcium fortification of food can add unneeded dietary phosphorus". "...and butter substitute (I Can't Believe It's Not Butter..."
  4. ^ "Our Brands – Upfield". www.upfield.com. Archived from the original on 30 August 2018. Retrieved 29 August 2018.