| I Want It All Now! | |
|---|---|
 | |
| Genre | Documentary |
| Written by | Joseph DeCola Edwin Newman Jean Sprain Wilson |
| Directed by | Joseph DeCola |
| Presented by | Edwin Newman |
| Music by | Rita Abrams |
| Opening theme | "End of the Rainbow" by Rita Abrams |
| Country of origin | United States |
| Original language | English |
| Production | |
| Producer | Joseph DeCola |
| Production location | Marin County, California |
| Cinematography | Stephen Lighthill |
| Editors | Frank J. DeMeo Irwin Graf Donald Macoun |
| Running time | 50 minutes |
| Production company | NBC News |
| Original release | |
| Network | NBC |
| Release | July 20, 1978 |
| Infobox instructions (only shown in preview) | |
I Want It All Now! is a 1978 American documentary television special produced by NBC News about Marin County, California and the hedonistic and narcissistic lifestyle ostensibly characteristic of the affluent county. The program also explored the popularity of the human potential movement and new age ideologies in Marin, social problems such as suicide, alcoholism, and divorce associated with the Marin lifestyle, and the effect that this had on children growing up there.[1][2][3] The program presented Marin as at the forefront of trends that were becoming more predominant in the larger American society in the late 1970s, and it represented an early snapshot of the lifestyle that a few years later would be termed "yuppie".[4]
- ^ O'Connor, John J. (July 20, 1978). "TV: 'I Want It All', a documentary on life in Marin County". New York Times. p. 21. Retrieved October 7, 2022.
- ^ Curtin, Andrew (July 21, 1978). "Marin turned off: County on tube – or down it?". San Francisco Examiner. pp. 1–6. Retrieved October 7, 2022.
- ^ Margulies, Lee (July 27, 1978). "Last word on Marin, NBC says". Los Angeles Times. p. 20. Retrieved October 7, 2022.
- ^ Smith, Hilary Jane (February 4, 2022). "Boomers Want It All Now!" (Substack newsletter). Boogie Shoes. Retrieved October 7, 2022.