| Eurovision Song Contest 2010 | ||||
|---|---|---|---|---|
| Country |  Iceland | |||
| National selection | ||||
| Selection process | Söngvakeppni Sjónvarpsins 2010 | |||
| Selection date(s) | Semi-finals: 9 January 2010 16 January 2010 23 January 2010 Final: 6 February 2010 | |||
| Selected artist(s) | Hera Björk | |||
| Selected song | "Je ne sais quoi" | |||
| Selected songwriter(s) |
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| Finals performance | ||||
| Semi-final result | Qualified (3rd, 123 points) | |||
| Final result | 19th, 41 points | |||
| Iceland in the Eurovision Song Contest | ||||
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Iceland participated in the Eurovision Song Contest 2010 with the song "Je ne sais quoi", written by Örlygur Smári and Hera Björk and performed by Björk. The Icelandic entry for the 2010 contest in Oslo, Norway was selected through the national final Söngvakeppni Sjónvarpsins 2010, organised by the Icelandic broadcaster Ríkisútvarpið (RÚV). The selection process consisted of three semi-finals and a final, held on 9 January, 16 January, 23 January and 6 February 2010, respectively. Five songs competed in each semi-final with the top two as selected by a public televote advancing to the final. In the final, "Je ne sais quoi" performed by Björk emerged as the winner exclusively through public televoting. Promotional activities for the entry included the release of a music video and album and performances of the song in Norway and at the UKeurovision Preview Party in London.
Iceland was drawn to compete in the first semi-final of the Eurovision Song Contest which took place on 25 May 2010. Performing as the closing entry of the show in position 17, "Je ne sais quoi" was announced among the top 10 entries of the first semi-final and therefore qualified to compete in the final on 29 May. It was later revealed that the Iceland placed third out of the 17 participating countries in the semi-final with 123 points. In the final, Iceland performed in position 16 and placed 19th out of the 25 participating countries, scoring 41 points.