Ideal Toy Company

Ideal Toy Company
Formerly
  • Ideal Novelty and Toy Company
    (1903–38)
  • Ideal Toy Company
    (1938–84)
  • View-Master Ideal
    (1984–97)
Company typePrivate (1908–82)
Subsidiary (1982–97)
IndustryEntertainment
Founded1908
FoundersMorris Michtom
Rose Michtom
Defunct1997; 27 years ago (1997)
FateMerged with Mattel in 1997, becoming a brand
Headquarters
Hollis, Queens (1908–82)
New Jersey (1982–97)
,
US
Key people
Abraham Katz, Lionel A. Weintraub, Joseph C. Winkler
Products
Brands
Parent
  • CBS Toys (1982–84)
  • Viewmaster International (1984–89)
  • Tyco (1989–97)

Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy,[1] Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, Tiny Thumbelina, and Crissy.[2] The company is also known for selling the Rubik's Cube.

  1. ^ Hays, Constance L. "Judith Albert, 59, Toy Designer Whose Doll Led to Buyer Frenzy," New York Times (Aug. 1, 1998).
  2. ^ Cite error: The named reference izen was invoked but never defined (see the help page).