 Website logo | |
Type of site | Film news and reviews |
|---|---|
| Available in | English |
| Owner | G. V. Ramana (Jeevi) |
| Industry | Internet services |
| URL | Idlebrain.com |
| Commercial | Yes |
| Registration | Free/subscription |
| Launched | December 1999 |
| Current status | Active |
Idlebrain.com is an Indian entertainment website that features information, news, and reviews on Telugu cinema. It is one of the oldest websites on the Internet focusing on Telugu films.[1] It was founded in 1999 by G. V. Ramana (better know by his nom de plume Jeevi), a graduate of BITS Pilani, with the help of his friend Sunil Krishna.[2][1][3] The site is especially popular for its film reviews written by the founder Jeevi.[4][5]
As of April 2023, it has an archive of over 1000 Telugu films reviewed by Jeevi starting with Iddaru Mitrulu (1999).[6] The site features entertainment news, reviews, box office results, trailers, interviews, movie schedules, chat room, photo galleries and other features related to Telugu cinema. It is considered to be among the most popular websites related to Telugu film industry.[1][4][7][3]
- ^ a b c Chowdhary, Y. Sunita (3 April 2006). "Log in, drink in the cinema". The Hindu. Archived from the original on 17 November 2014. Retrieved 14 November 2014.
When G.Venkata Ramana aka Jeevi, a B.Tech grad from BITS, Pilani, started idlebrain.com in 1999 to keep his pals informed on the Telugu film industry, there wasn't much competition.
- ^ "Interview with Jeevi". Hyderabad Josh. 13 October 2008. Archived from the original on 17 February 2015. Retrieved 14 November 2014.
- ^ a b Indraganti, Kiranmayi (13 April 2017). Yu, Sabrina Qiong (ed.). Revisiting Star Studies: Cultures, Themes and Methods. Edinburgh University Press. p. 92. ISBN 978-1-4744-0432-7. Archived from the original on 27 August 2022. Retrieved 27 August 2022.
- ^ a b "Idlebrain.com: Hobby that turned into a successful venture". Moneycontrol. 17 August 2009. Archived from the original on 7 November 2016. Retrieved 14 November 2014.
Jeevi's reviews are particularly popular among the Telugu NRI community, so much so that DVD rental prices are decided based on his ratings.
- ^ Chowdhary, Y. Sunita (2 April 2006). "Log in, drink in the cinema". The Hindu. ISSN 0971-751X. Archived from the original on 17 November 2014. Retrieved 21 August 2022.
Most distributors have informed Jeevi that his reviews affect BO performances.
- ^ "Telugu cinema reviews by Jeevi". Idlebrain.com. Archived from the original on 25 August 2022. Retrieved 21 August 2022.
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