InMobi

InMobi
FormerlymKhoj
Company typePrivate
Industry
Founded2007; 17 years ago (2007) [1]
Founder
  • Naveen Tewari
  • Mohit Saxena
  • Amit Gupta
  • Abhay Singhal
[2]
Headquarters
Bangalore, Karnataka, India
Area served
Worldwide
Key people
  • Piyush Shah (Co Founder of InMobi Group and President & COO, Glance) [3]
  • Marc Steifman (CFO)
Products
RevenueIncrease ₹589 crore (US$71 million) (FY23)[4]
Increase ₹113 crore (US$14 million) (FY23)[4]
Number of employees
2,500[5]
Websiteinmobi.com

InMobi (formerly mKhoj) is an Indian multinational technology company, based in Bangalore.[6][7][8] Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising.[9] The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.[10]

In 2008, it was enhanced from SMS-based services to mobile advertising and rebranded as InMobi. In 2011, InMobi became the first Indian unicorn startup company.[11] It has 22 offices in 12 countries across 5 continents and employs around 2,500 people.[12][13]

The company is backed by Soft Bank, Kleiner Perkins Caufield & Byers and Ram Shriram's Sherpalo Ventures.[9][14] It raised a total of US$215.6 million in three rounds of funding – US$0.5 million in 2007, US$7.1 million in Series A funding in 2008, US$8 million in Series B funding in 2010, US$200 million in Series C funding in 2011.[9]

  1. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com.
  2. ^ "INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED - Company, directors and contact details | Zauba Corp". www.zaubacorp.com.
  3. ^ "Content, Creators and Commerce: How Glance Wants to Lead India's Next Big Online Opportunity".
  4. ^ a b "InMobi Mobile advertising Platform Sees Revenue Jump of 41% in FY23". Exchange4media. Retrieved 27 January 2024.
  5. ^ "InMobi lays off 50-70 employees on performance metrics". 23 January 2023.
  6. ^ "InMobi and Microsoft partner on cloud-based mobile enterprise marketing platform". VentureBeat. 26 June 2018. Retrieved 23 August 2018.
  7. ^ www.ETtech.com (26 June 2018). "InMobi partners Microsoft to offer marketing solutions to enterprises - ETtech". The Economic Times. Archived from the original on 23 August 2018. Retrieved 23 August 2018.
  8. ^ Chatterjee, Laharee. "Microsoft, InMobi collaborate to offer marketing capabilities to..." U.S. Retrieved 23 August 2018.
  9. ^ a b c "Why did InMobi succeed? It did things differently to compete, explains CEO Naveen Tewari". Firstpost. 7 March 2016. Retrieved 2 February 2017.
  10. ^ "InMobi's Naveen Tewari on the benefits of having cofounders "who are different yet similar"". The Economic Times. Retrieved 2 February 2017.
  11. ^ Ramakrishnan, N. (18 March 2019). "InMobi: The journey of India's first unicorn". @businessline.
  12. ^ Pandya-Wagh, Kinjal (20 October 2015). "India's global ad giant taking on Google and Facebook". BBC News. Retrieved 2 February 2017.
  13. ^ "Is Google looking to buy Indian startup InMobi to improve its advertising platform?". Firstpost. 11 March 2015. Retrieved 2 February 2017.
  14. ^ Abrar, Peerzada. "InMobi to pay $950,000 for deceptively tracking consumers' locations". The Hindu. Retrieved 2 February 2017.