In Case We Die | ||||
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Mixtape by | ||||
Released | February 1, 2012 | |||
Recorded | 2011–12 | |||
Genre | ||||
Length | 52:38 | |||
Label | Self-released | |||
Producer | ||||
Tinashe chronology | ||||
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Singles from In Case We Die | ||||
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In Case We Die is the debut mixtape by American recording artist Tinashe, first released on February 1, 2012 via her official website. The mixtape was released following a four-year stint as lead singer of girl group The Stunners[1][2][3] and her array of non-album singles, including a collaboration with producers OFM, "Artificial People", in 2011.[4][5][6]
As executive producer, Tinashe enlisted a variety of musical producers including B. Hendrixx, Wes Tarte, K-BeatZ, Yung Shaq aka now PianoBoy, J. Mixx, Myles Morgan, Bobby Brackins and producing partner Nic Nac were involved as well. Musically the project develops a new sound for Tinashe, leaving behind her previous dance-pop sounds heard in the band for a contemporary PBR&B, alternative dance, R&B, hip hop sound.
The album was preceded by the release of the buzz single, "Chainless", and later, official single "My High" was released for streaming on her official website. The second official single released from In Case We Die was announced as "This Feeling". The music video was released on May 1, 2012 to GlobalGrind.com. The mixtape's final single, "Boss", was released August 20, 2012 just after the song was featured in an episode of the VH1 series Single Ladies.
In Case We Die received positive reviews from music critics, who complimented the mixtape's subgenres and its "chilled vibe", with some critics calling it "brilliant" and praising the "production and introspective lyricism." Other critics compared the mixtape to those of Kanye West, The Weeknd, Cassie, and Rihanna.