| "In the Morning" | ||||
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&sq=Qlik&lang=&file=File:Itzy_-_In_the_Morning_(English_Version).jpg) English version cover | ||||
| Single by Itzy | ||||
| from the EP Guess Who | ||||
| Released | April 30, 2021 | |||
| Recorded | 2021 | |||
| Studio | JYPE Studios, Seoul | |||
| Genre | ||||
| Length | 2:52 | |||
| Label | JYP | |||
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| Itzy singles chronology | ||||
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| Music video | ||||
| "In the Morning" on YouTube | ||||
"In the Morning" (also called "Mafia in the Morning";[1][2] Korean: 마.피.아. In the morning; RR: Ma.pi.a in the morning) is a song recorded by South Korean girl group Itzy. It was released on April 30, 2021, through JYP Entertainment, as the lead single from the group's fourth extended play, Guess Who. An English version was released as a single on May 14, 2021. It was produced by JYP Entertainment's founder, J.Y. Park, alongside South Korean songwriters Danke and Kass and composer Lee Hae-sol.
"In the Morning" was described as a song about secretly stealing someone's heart. Musically, it is a hip hop, trap and dance track with its title referring to the popular party game Mafia, and a metaphor for aiming to be caught in a relationship. The accompanying music video, directed by Bang Jae-yeob, sports a dark atmosphere and depicts Itzy performing fierce choreography on various glamorous sets.
Commercially, the song became the group's fifth top-ten hit, peaking at number ten on the Gaon Digital Chart and at number seven on the Billboard K-pop Hot 100. It also peaked at number three on Billboard World Digital Songs and number 22 on the Global Excl. U.S. chart.