India Brand Equity Foundation

India Brand Equity Foundation
Company typeSemi-Government
Headquarters
New Delhi
,
India
Key people
Mr. Santosh Sarangi (CEO)
WebsiteIBEF

India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India.[1] IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry.

IBEF works as the branding and communication partner for India's participation at various global trade exhibitions. IBEF also manages onsite branding, media advertisements, public relations, Digital marketing, publishing reports and knowledge kits.[2]

  1. ^ "Explained: The big plan for 400 Vande Bharat trains and what it means for Indian Railways". The Times of India. 2 February 2022. Retrieved 16 August 2024. India Brand Equity Foundation, an initiative of the Ministry
  2. ^ "Branding Strategy for Export Oriented Indian Products". Government of India Ministry of Tourism.