Infomercial

For the Adult Swim television series of the same name, see Infomercials (TV specials).

An infomercial is a form of television commercial that resembles regular TV programming[1] yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website.[2] Most often used as a form of direct response television (DRTV), they are often program-length commercials[1] (long-form infomercials), and are typically 28:30 or 58:30 minutes in length.[3][4][5] Infomercials are also known as paid programming (or teleshopping[6] in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight and early morning (usually 1:00 a.m. to 9:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.[7]

Washington, D.C.–based National Infomercial Marketing Association was formed in late 1990; by 1993 "it had more than 200" members committed to standards "with teeth".[8]

While the term "infomercial" was originally applied only to television advertising, it is now sometimes used to refer to any presentation (often on video) which presents a significant amount of information in an actual, or perceived, attempt to promote a point of view. When used this way, the term may be meant to carry an implication that the party making the communication or political speech is exaggerating truths or hiding important facts.[9][10]

The New York Times cited a professional in the field as saying that "infomercial companies tend to do well during recessions."[2]

  1. ^ a b Cite error: The named reference Infomercial_ProgLan.LATimesNYT1994 was invoked but never defined (see the help page).
  2. ^ a b Stephanie Clifford (21 December 2008). "Montel's Back, and Does He Have a Deal for You". The New York Times.
  3. ^ Infomercial Archived 2014-07-31 at the Wayback Machine – Business Dictionary – WebFinance, Inc.
  4. ^ Infomercial Definition – Your Dictionary – LoveToKnow, Corp.
  5. ^ Advertising Media Infomercials Law & Legal Definition – US Legal Definitions – USLegal, Inc.
  6. ^ "Analysis of key drivers in teleshopping - PDF Free Download". docplayer.net. Retrieved 2021-03-02.
  7. ^ Bogle, Ariel (5 May 2014). "Is the Infomercial Dead?". Slate. The Slate Group. Retrieved 5 May 2014.
  8. ^ Jeffrey D. Knowles (January 25, 1993). "Infomercial association works to widen use of long-form ads". Advertising Age. to render superfluous draconian re-regulation of the industry
  9. ^ "Fox News Trump Interview was 'Infomercial': CNN Host". Newsweek. 14 December 2018. "I watched the whole interview. It wasn't journalism, that was an infomercial," CNN host S.E. Cupp said.
  10. ^ "Premature poll campaign law can't stop infomercials"