Innisfree (brand)

Innisfree
Native name
이니스프리
Founded2000 (2000) in South Korea
FounderSuh Kyungbae
Headquarters,
South Korea
Area served
Asia, North America, Australia, Russia
Products
  • Skincare
  • makeup
  • body & hair
  • perfume
  • fragrance
ParentAmore Pacific
Websitewww.innisfree.com

Innisfree (Korean이니스프리) is a South Korean cosmetics brand owned and founded by Amore Pacific in 2000. The brand name derives from Irish poet W. B. Yeats' poem, 'The Lake Isle of Innisfree'. Innisfree has stores in South Korea, Hong Kong, Macau, Mainland China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, India, the United States, Canada, Australia, and the United Arab Emirates.

Innisfree is popular for its affordability and brand concept, which emphasizes healthy and reasonably priced beauty products with ingredients responsibly sourced from Jeju Island, South Korea.[1] Innisfree was the first K-beauty brand to launch two inclusive cushion foundation lines with 14 shades.[2]

  1. ^ innisfree.co.kr. "이니스프리소개 브랜드컨셉 | Natural benefits from Jeju, innisfree". www.innisfree.com (in Korean). Retrieved April 11, 2019.
  2. ^ Cheng, Grace (November 2, 2017). "INNISFREE IS THE FIRST K-BEAUTY BRAND TO MAKE DARK FOUNDATION". Allure. Retrieved May 27, 2021.