Instant breakfast

Instant breakfast
TypeInstant food
CourseBreakfast

Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink.[1][2] Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.[2]

  1. ^ Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6.
  2. ^ a b Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.