Integral Ad Science

Integral Ad Science
FormerlyAdSafe Media
Company typePublic
Nasdaq: IAS
IndustryAd technology
Founded2009; 15 years ago (2009)
FounderWill Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg, Kent Wakeford
Headquarters
New York City, New York
,
United States
Area served
Worldwide
Key people
Lisa Utzschneider (CEO)
ProductsMarketer's Edge, Trader's Edge, Seller's Edge
Revenue$408M ($50M as of January 2015 [1])
Websiteintegralads.com

Integral Ad Science (IAS) is an American publicly traded technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score.[2][3][4]

The company evaluates the quality of online ad placements between media buyers and sellers.[2][5] It creates products for agencies and marketers, programmatic players and media sellers.[6] Integral is a member of the Interactive Advertising Bureau and works with the "Brand Integrity Program Against Piracy" initiative by the Trustworthy Accountability Group.[7][8]

The company is headquartered in New York City and has locations in Chicago, San Francisco, Berlin, London, Paris, Singapore, Melbourne, Sydney and Pune.[9][10]

  1. ^ "America's Most Promising Companies". Forbes. 2014. Retrieved March 29, 2015.
  2. ^ a b Peterson, Tim (November 29, 2012). "AdSafe Rebrands as Integral Ad Science". Adweek. Retrieved March 29, 2015.
  3. ^ Ha, Anthony (January 2, 2014). "Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions". TechCrunch. Retrieved March 29, 2015.
  4. ^ Cite error: The named reference adage was invoked but never defined (see the help page).
  5. ^ Joe, Ryan (August 8, 2014). "Fraud-day With Integral Ad Science: 'The Way The Industry Measures Performance Online Is Fundamentally Flawed'". Ad Exchanger. Retrieved March 29, 2015.
  6. ^ "Integral Ad Science Granted a Patent for Ad Blocking". Market Wired. December 11, 2013. Retrieved March 29, 2015.
  7. ^ Loechner, Tyler (February 10, 2015). "TAG Unveils Anti-Piracy Program At IAB Leadership Meeting". Real-Time Daily. Retrieved March 29, 2015.
  8. ^ "IAB Associate Members". IAB. Retrieved March 29, 2015.
  9. ^ Salinger, Tobias (October 21, 2014). "Ad Tech Company Inks Big West Village Relocation". Commercial Observer. Retrieved March 29, 2015.
  10. ^ "Advertising tech firm expands to 25K sf in the Village". The Real Deal. October 20, 2014. Retrieved March 29, 2015.