 |
 | |
| Formation | 1996 |
|---|---|
| Type | Trade association |
| Legal status | Nonprofit |
| Headquarters | New York City, U.S. |
Region served | Global |
Membership | 600+[1] |
| Leader | David Cohen[2] |
| Website | www.iab.com |
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe.
- ^ Dengler, Brian (January 17, 2012). "IAB Counsel: Push to Regulate Online Ads May Lose Traction". Street Fight. Archived from the original on January 23, 2012. Retrieved January 24, 2012.
- ^ "our story".