International Advertising Association

The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. The association is headquartered in New York City and maintains chapters in 77 countries.[1][2]

  1. ^ THE MEDIA BUSINESS: Advertising; International Trade Group Reorganizes, The New York Times, Randall Rothenberga, (APRIL 9, 1990)
  2. ^ "IAA launches the case for advertising – International Advertising Association". Adforum.com. 2014-02-20. Retrieved 2017-07-11.