International business

International business refers to the trade of goods and service goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale.^[1] It may also refer to commercial entities operating in different countries.^[2][3]

International business involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people for the purpose of the international production of physical goods and services such as finance, banking, insurance, and construction. International business is also known as globalization.

International business encompasses a myriad of crucial elements vital for global economic integration and growth. At its core, it involves the exchange of goods, services, and capital across national borders. One of its pivotal aspects is globalization, which has significantly altered the landscape of trade by facilitating increased interconnectedness between nations. International business thrives on the principle of comparative advantage, wherein countries specialize in producing goods and services they can produce most efficiently. This specialization fosters efficiency, leading to optimal resource allocation and higher overall productivity. Moreover, international business fosters cultural exchange and understanding by promoting interactions between people of diverse backgrounds. However, it also poses challenges, such as navigating complex regulatory frameworks, cultural differences, and geopolitical tensions. Effective international business strategies require astute market analysis, risk assessment, and adaptation to local customs and preferences. The role of technology cannot be overstated, as advancements in communication and transportation have drastically reduced barriers to entry and expanded market reach. Additionally, international business plays a crucial role in sustainable development, as companies increasingly prioritize ethical practices, environmental responsibility, and social impact. Collaboration between governments, businesses, and international organizations is essential to address issues like climate change, labor rights, and economic inequality. In essence, international business is a dynamic force driving economic growth, fostering global cooperation, and shaping the future of commerce on a worldwide scale.

To conduct business overseas, multinational companies need to bridge separate national markets into one global marketplace. There are two macro-scale factors that underline the trend of greater globalization. The first consists of eliminating barriers to make cross-border trade easier (e.g. free flow of goods and services, and capital, referred to as "free trade"). The second is technological change, particularly developments in communication, information processing, and transportation technologies.