Internet branding

Internet branding (also referred to as Online branding) is a brand management technique that uses the World Wide Web & Social Media Channels as a medium for positioning a brand in the marketplace.[1] Branding is increasingly important with the advancements of the internet. Most businesses are exploring various online channels, which include search engine, social media, online press releases, online marketplace, to establish strong relationships with consumers and to build their brands awareness.[2]

  1. ^ Cite error: The named reference SearchEngineLand5Key was invoked but never defined (see the help page).
  2. ^ Shih, Bih-Yaw; Chen, Chen-Yuan; Chen, Zih-Siang (2013-11-01). "Retracted: An Empirical Study of an Internet Marketing Strategy for Search Engine Optimization". Human Factors and Ergonomics in Manufacturing & Service Industries. 23 (6): 528–540. doi:10.1002/hfm.20348. ISSN 1520-6564. S2CID 111355888. (Retracted, see doi:10.1002/hfm.20660,  Retraction Watch. If this is an intentional citation to a retracted paper, please replace {{retracted|...}} with {{retracted|...|intentional=yes}}.)