 | It has been suggested that this article should be split into a new article titled Influencer. (discuss) (March 2024) |
| It has been suggested that parts of this page (Influencers and marketing networks) be moved into Influencer. (Discuss) (March 2024) |
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An internet celebrity, also referred to as a social media personality or an influencer, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as Facebook, Instagram, TikTok, and YouTube,[1] which primarily rely on user-generated content.
Certain internet celebrities may function as lifestyle gurus promoting a particular lifestyle or attitude. In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, esports, politics, music, sports, and entertainment.[2] As part of influencer marketing, companies and organizations may enlist internet celebrities to advertise their products to their fan base and followers on their respective platforms.
- ^ "Most used social media 2021". Statista. Archived from the original on September 17, 2019. Retrieved August 23, 2021.
- ^ Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020). "Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit". International Journal of Advertising. 39 (2): 258–281. doi:10.1080/02650487.2019.1634898. ISSN 0265-0487. S2CID 198608820.