Type | Daily newspaper |
---|---|
Format | Tabloid |
Owner(s) | DMG Media |
Founded | February 2006 |
Political alignment | Right-wing eurosceptic |
Circulation | 17,148[1] |
The Irish Daily Mail is a newspaper published on the island of Ireland by DMG Media (the parent company of the British Daily Mail). The paper launched in February 2006 with a launch strategy that included giving away free copies on the first day of circulation and low pricing subsequently.[2] The 2009 price was one euro. The strategy aimed to attract readers away from the Irish Independent.[3]
Associated Newspapers Ireland employs over 160 people in Ireland. Both the Irish Daily Mail and the Irish Mail on Sunday, along with their magazines, YOU and TV Week, are printed by Smurfit Kappa News Press in Kells and The Irish Times at Citywest, Dublin.
In July 2006 British media analyst Roy Greenslade explained falling sales of the Irish Daily Mail: whereas the British version of the Daily Mail acutely understands its readership, "None of that understanding of the culture, politics and genuine interests of the Irish people is evident in the pages of the Irish Daily Mail".[4] By 2009 this policy had changed - the paper offered Irish-language wallcharts for schoolchildren, and most of its coverage was about Irish subjects, though it is frequently scathing about politicians[which?].[5]
Irish columnists are contributing to the paper, with Rónán Mullen's column, for example, in the Irish Daily Mail since May 2006. Mary Ellen Synon, a former Sunday Independent columnist who had controversial views on travellers, asylum seekers and the Paralympics is a regular contributor to the paper. Mark Dooley has also served as a columnist since 2006. His popular column "Moral Matters" appears on Wednesdays.
On 24 September 2006, Ireland on Sunday, which had been purchased by Associated Newspapers in 2001, was rebranded as the Irish Mail on Sunday, replacing the British edition of the Mail on Sunday in the Irish market.
In February 2007 Fine Gael leader Enda Kenny cited the Irish Daily Mail in the Dáil regarding a front page which depicted a CT scanner that lay idle in a laundry room.
In October 2012 an Irish Daily Mail team won an NNI journalism award honour in the category "Best Design & Presentation". The jury commented: "There was attitude, colour cohesion and brilliant headline writing throughout."[6]
In March 2019 DMG Media Ireland – the group representing the Irish Daily Mail, the Irish Mail on Sunday, Extra.ie and Evoke.ie – proposed 35 redundancies, which would have brought staff numbers down to 121.[7] In April 2019 compulsory redundancies were announced.[8] 35 redundancies occurred by the end of April 2019.[9]
In 2019, DMG Media Ireland acquired Rollercoaster, an Irish website targeted at parents.[10]
{{cite journal}}
: Cite journal requires |journal=
(help)
{{cite journal}}
: Cite journal requires |journal=
(help)
DMG Media Ireland, the publisher of the Irish Daily Mail and the Mail on Sunday, has reached its target of 35 redundancies.