Happy Bunny is a character in a series of stickers, buttons, greeting cards, posters, and other merchandise sold at novelty shops across North America. Designed by artist and writer Jim Benton in the 1990s, whom People Magazine called "the most visible cartoonist in America,"[1] Happy Bunny is a small, smiling bunny, often varying in color, with an insulting slogan printed at its feet.[2] Happy Bunny gained popularity in 2001 after stores like Hot Topic and Spencers began selling its merchandise .[3]