"It's Time" | ||||
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Single by Imagine Dragons | ||||
from the EP Continued Silence | ||||
Released | February 6, 2012 | |||
Recorded | 2010 | |||
Studio | Studio at the Palms (Paradise, Nevada) | |||
Genre | ||||
Length | 4:00 | |||
Label | ||||
Songwriter(s) | ||||
Producer(s) |
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Imagine Dragons singles chronology | ||||
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Music video | ||||
"It's Time" on YouTube |
"It's Time" is the debut single by American rock band Imagine Dragons, released on February 6, 2012, as the lead single from the band's first major label EP, Continued Silence. Later that year the song was included on the band's first full album Night Visions. The song had already been included on the band's independently released EP It's Time (2011), and it had been available on YouTube since 2010.[1]
The song's production was handled by Brandon Darner, and its lyrics describe the narrator's resistance to change in the face of great turmoil. The single was created without Daniel Platzman who joined the group later, and it includes contributions from early band members Andrew and Brittany Tolman.
After the song was covered on Glee in September 2012 and gained heavy rotation in commercials and television shows, it reached number 15 on the Billboard Hot 100, making it the band's first Top 40 single. It also hit number 4 on Alternative Airplay,[2] number 2 on Adult Alternative Airplay,[3] and number 3 on the Hot Rock & Alternative Songs chart. Lasting 32 weeks, it had the longest run on the Alternative Songs Top 10 in 2012.[4] The single reached the top 10 in Austria (number 6), Czech Republic (number 10), Ireland (number 9), India (number 17) Japan (number 7), Billboard Pop Songs (number 10), and Portugal (number 6) and peaked at number 23 in the United Kingdom. It was certified Platinum by the RIAA and CRIA, and Platinum by the ARIA. It was also nominated for Best Rock Video at the 2012 MTV Video Music Awards.[5]
In February 2021, for the 25th anniversary of Adult Alternative Airplay, Billboard ranked "It's Time" at number 7 on its list of the 100 most successful songs in the chart's history;[6][7] in September 2023, the magazine ranked the song at number 87 on a similar retrospective list for the 35th anniversary of Alternative Airplay.[8][9]