Italika

Italika
Company typePublic Corporation
IndustryManufacturing
Founded2005; 19 years ago (2005)
HeadquartersToluca, Mexico
Area served
Mexico, Guatemala, Brazil, Honduras, Peru, Panama, El Salvador and Argentina
Key people
Ricardo B. Salinas
Productsmotorcycles
ParentGrupo Salinas
Websitehttps://www.italika.mx/
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Italika is a motorcycle brand and manufacturer in Mexico, with 400,000 motorcycles sold in 2014.[1] In 2010, Italika made up 55% of the Mexican motorcycle market;[2] in 2011 it reached a 63% market share, largely owing to low initial cost. Italika sold their one-millionth motorcycle on March 23, 2011, and their two-millionth motorcycle on September 5, 2014.[1] Early Italika motorcycles were designed jointly with Hyosung of South Korea and assembled using parts shipped from South Korea and China. Current models are of Mexican design and origin.[3] Italika maintains a motorcycle factory and parts warehouse in Toluca, Mexico, near Mexico City.

Italika motorcycles are produced mainly for the Mexican market and exported to Guatemala, Honduras, Panama, Peru, Brazil and Costa Rica.[3]

Italika motorcycles come in red, yellow, orange, black, and silver-grey color schemes, while scooters and ATVs are available in several other colors.[4][5]

  1. ^ a b José Antonio Durán (2014-09-08). "Italika vende su moto 2 millones en México" (in Spanish).
  2. ^ "Motocicletas Italika celebra su quinto aniversario con 55% de participación de mercado" (in Spanish). 2010-06-01.
  3. ^ a b "Quienes somos" (in Spanish).
  4. ^ "Sálvate del tráfico en dos ruedas" (in Spanish).
  5. ^ "Official site" (in Spanish).