Jack Daniel's Properties, Inc. v. VIP Products LLC | |
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Argued March 22, 2023 Decided June 8, 2023 | |
Full case name | Jack Daniel's Properties, Inc. v. VIP Products LLC |
Docket no. | 22-148 |
Citations | 599 U.S. 140 (more) |
Argument | Oral argument |
Opinion announcement | Opinion announcement |
Questions presented | |
1. Whether humorous use of another's trademark as one's own on a commercial product is subject to the Lanham Act's traditional likelihood-of-confusion analysis, or instead receives heightened First Amendment protection from trademark-infringement claims. 2. Whether humorous use of another's mark as one’s own on a commercial product is "noncommercial" under 15 U.S.C. § 1125(c)(3)(C), thus barring as a matter of law a claim of dilution by tarnishment under the Trademark Dilution Revision Act. | |
Court membership | |
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Case opinions | |
Majority | Kagan, joined by unanimous |
Concurrence | Sotomayor, joined by Alito |
Concurrence | Gorsuch, joined by Thomas, Barrett |
Laws applied | |
15 U.S.C. § 1125(c)(3)(C) |
Jack Daniel's Properties, Inc. v. VIP Products LLC, 599 U.S. 140 (2023), was a United States Supreme Court case involving parody and trademark law. The case deals with a dog toy shaped similar to a Jack Daniel's whiskey bottle and label, but with parody elements, which Jack Daniel's asserts violates their trademark. The Court unambiguously ruled in favor of Jack Daniel's as the toy company used its parody as its trademark, and leaving the Rogers test on parody intact.