Jack Link's

Link Snacks, Inc.
IndustryFood manufacturing
FoundedMinong, Wisconsin, United States
(1986; 38 years ago (1986))
FounderJohn 'Jack' Link
HeadquartersMinong, Wisconsin, United States of America[1]
Area served
Worldwide
Key people
  • Jack Link
  • Troy Link
Products
Website

Link Snacks, Inc., better known as Jack Link's Protein Snacks, or simply Jack Link's, is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986,[3] using the recipes of his great-grandfather, Chris Link, a master sausage maker from Germany.[4] They are known for their "Messin' with Sasquatch" ads.[5]

In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest including in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Underwood, Iowa; and its marketing office in Minneapolis.[6][7]

On April 1, 2014, Jack Link's bought Unilever's meat snack division[8] in an attempt to expand its consumer base into Europe. The purchase includes the BiFi brand, sold across Europe and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.

In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.

In 2019 Jack Links acquired the Golden Island brand from Tyson Foods.[9]

  1. ^ "You don't Know Jack". Underconsideration.com. Archived from the original on 15 September 2018. Retrieved 5 January 2019.
  2. ^ "About Us – Jack Link's". Archived from the original on 2016-03-15. Retrieved 2016-03-13.
  3. ^ Hajewski, Doris (April 1, 2007). "Battle over beef jerky". Milwaukee Journal-Sentinel. Archived from the original on December 28, 2013. Retrieved December 27, 2013.
  4. ^ "About Us | Jack Link's". Jacklinks.com. Archived from the original on 2017-08-12. Retrieved 2017-09-15.
  5. ^ "Snack time! When stomachs growl, these delight". Arkansas Online. 2021-01-14. Archived from the original on 2021-06-26. Retrieved 2021-06-26.
  6. ^ "JACK LINK'S® GIVES BACK TO THE UNDERWOOD, IOWA COMMUNITY" (Press release). Link Snacks, Inc. August 27, 2014. Archived from the original on November 19, 2015. Retrieved November 18, 2015.
  7. ^ Hughlett, Mike (October 24, 2015). "Jack Link's enjoys ride as industry leader while keeping its family roots". Star Tribune. Archived from the original on November 19, 2015. Retrieved November 18, 2015.
  8. ^ "Peperami gobbled up by US meat snacks firm Jack Link's". Theguardian.com. 21 February 2014. Archived from the original on 1 November 2020. Retrieved 5 January 2019.
  9. ^ Contributor (2020-01-10). "Tyson Foods sells Golden Island jerky business to Jack Link's". FoodBev Media. Archived from the original on 2020-09-19. Retrieved 2020-09-14. {{cite web}}: |last= has generic name (help)