Jack Trout | |
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Born | John Francis Trout January 31, 1935 Manhattan, New York, U.S. |
Died | June 4, 2017 | (aged 82)
Alma mater | Iona College |
Occupation | Advertising executive |
John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.