Jaecoo

Jaecoo
Company typeDivision
IndustryAutomotive
Founded2023; 1 year ago (2023)
HeadquartersWuhu, Anhui, China
Area served
Worldwide (except China, US, Canada)
Key people
Shawn Xu (Omoda & Jaecoo CEO)[1]
ProductsAutomobiles
ParentChery Automobile
Websiteomodajaecoo.com

Jaecoo is a brand of Chinese vehicle manufacturer Chery that debuted in 2023. The marque was established to market SUVs to export markets. Jaecoo vehicles went on sale in 2024 in several markets such as Europe, Russia, Malaysia, Middle East, South Africa and Chile.[2]

The marque was launched in April 2023 in Wuhu, Anhui, China, alongside the Omoda marque. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China).[3] In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company.[4]

Omoda and Jaecoo brand launch in Wuhu, Anhui

The name is based on the German word Jäger (meaning 'hunter') and the English word 'cool'.[5] In Iran, the brand is known as Lucano.[6]

  1. ^ "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 2024-04-27. Retrieved 2024-05-08.
  2. ^ "Chery's Jaecoo brand comes to Malaysia, J7 model set for Jan 2024 launch". New Straits Times. 7 December 2023. Retrieved 2 January 2024.
  3. ^ "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 2023-04-21. Retrieved 2023-05-20.
  4. ^ "奇瑞成立欧萌达杰酷汽车公司# 注册资本5000万_信息_显示_天眼". www.sohu.com. Archived from the original on 2023-05-21. Retrieved 2023-05-21.
  5. ^ "Chinese brand Jaecoo announces UK launch with J7 SUV". Car. 20 December 2023. Retrieved 2 January 2024.
  6. ^ "بررسی لوکانو ال 7 ماموت خودرو (Lucano L7) | bama.ir". bama.ir (in Persian). Retrieved 2024-11-03.