This article may rely excessively on sources too closely associated with the subject, potentially preventing the article from being verifiable and neutral. (December 2020) |
James Ross Bettman | |
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Born | September 15, 1943 |
Nationality | American |
Title | Burlington Industries Professor |
Academic background | |
Education | Yale University |
Thesis | Behavioral Simulation Models in Marketing Systems (1969) |
Doctoral advisor | Gerrit Wolf |
Academic work | |
Discipline | Marketing Consumer behavior Psychology |
Institutions | Duke University University of California, Los Angeles |
Doctoral students | Dan Ariely Kevin Keller Itamar Simonson Baba Shiv |
James R. Bettman is an American academic who is the Burlington Industries Professor of Business Administration at Fuqua School of Business, Duke University.[1] He is a Fellow of the American Marketing Association, American Psychological Association, the American Psychological Society, and the Association for Consumer Research.[2][3][4]