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Jan Tschichold | |
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![]() Jan Tschichold in 1963 | |
Born | Johannes Tzschichhold 2 April 1902 |
Died | 11 August 1974 Locarno, Switzerland | (aged 72)
Occupation(s) | Calligrapher, typographer, book designer |
Jan Tschichold (German pronunciation: [jan ˈtʃɪçɔlt]; born Johannes Tzschichhold; 2 April 1902 – 11 August 1974), also known as Iwan Tschichold or Ivan Tschichold, was a German calligrapher, typographer and book designer.[1][2] He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently idealizing conservative typographic structures. His direction of the visual identity of Penguin Books[3] in the decade following World War II served as a model for the burgeoning design practice of planning corporate identity programs. He also designed the typeface Sabon.[4]