Jay Conrad Levinson (February 10, 1933 – October 10, 2013[1]) was an American business writer, known as author of the 1984 book Guerrilla Marketing.[2][3][4]
He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the US, he joined J. Walter Thompson (now known as JWT) as Senior Vice President.[5] Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley.
- ^ "Guerrilla Marketing Founder Levinson Dies at 80". Insurance News | InsuranceNewsNet. 11 October 2013. Retrieved 2023-03-23.
- ^ Date information sourced from Library of Congress Authorities data, via corresponding WorldCat Identities linked authority file (LAF).
- ^ "Seth's Blog: Thank you, Jay". Sethgodin.typepad.com. Retrieved 2013-10-11.
- ^ "Guerrilla Marketing Founder Levinson Dies at 80 - Top News". InsuranceNewsNet.com. Archived from the original on 2015-08-01. Retrieved 2013-10-27.
- ^ "History of advertising: No 167: Jay Conrad Levinson's Guerrilla Marketing".